To locate, gather, analyze and distribute value-added information to enhance the Quebec tourism industry’s competitiveness and help its decision-makers develop forward-looking strategies.
TheTourism Intelligence Network is an organization devoted to strategic intelligence gathering in the field of tourism. It was launched in 2004, by the Transat Chair in Tourism at the Université du Québec à Montréal (UQAM) School of Management, with the financial support of Canada Economic Development – Quebec Regions and Tourisme Québec.
The work of the Network’s staff researchers involves identifying the direct impact of any strategic information on Quebec tourism-based firms. The goal is to help local businesses find innovative ways to develop, manage and market their products and services.
Intelligence is gathered constantly and with a long-term perspective. Research findings are published as they are compiled, in the form of short reports distributed to Network subscribers in a bimonthly e-newsletter: the Globe-Veilleur (in French only).
The Network periodically calls on the expertise of recognized experts and contributors from various fields of tourism. In addition to producing and distributing analyses, the Network engages in other activities aimed at helping tourism-based firms with their decision-making: